Ecoalf: Time to Get Running
For the better part of 6 months, I've been looking for an ethical alternative to my falling apart running shoes. With all the resources out there, I thought it would be easy. Now don't get me wrong I found quite a few options for lifestyle sneakers, but none that were going to give me the support I needed while running. And then I found ECOALF! Ecoalf was founded in 2009 after president Javier Goyeneche became increasingly frustrated with the excessive use of the world's natural resources and the amount of waste being produced by industrialized countries. He wanted to create a brand made of entirely recycled materials with the same quality as any other products out there; in order to "show that there is no need to use our world's natural resources in a careless way."
All of ECOALF's products are made from recycled materials such as; plastic bottles, cotton, fishing nets, tires, and wool. The results are incredible! They've done the math and figured out that by simply recycling plastic bottles they save 20% of waste water, 50% of energy, and 60% of air pollution!
The running shoes feel just like any other pair I've bought in the past, but the biggest difference is I know I'm wearing something that was thoughtfully crafted as a way to help the environment. I was a little nervous about shipping time, with their headquarters being in Spain, but I received these shoes in a week! As far as sizing, I typically wear a 7.5 in shoes and like to get a half size up in running shoes, so I ordered a 38. They're perfect!
If you're in the market for a new pair of running shoes, check out ECOALF "because there is no planet B."